GOYA Training Club
Editorial Content, 2021

The G.O.Y.A Training Club caters to the babes out there living fast and free, but might need a swift kick in the ass to get them back to werk. Their fun and high-energy Strength and HIIT workouts are designed to challenge people at every level of fitness, continually pushing the G.O.Y.A GANG to break the booty barrier.​ Founded in 2020, G.O.Y.A Training Club began during a time of great confusion and sadness, a time when many were feeling helpless, and alone. Mental health issues rose all around us, and with our ability to go to the gym taken away, for some, there was no longer an outlet for it all. That's when the seed for G.O.Y.A was planted and Matthew set out to curate a space that was just that, an outlet. A space to be yourself, to speak your mind, and be bold. To be surrounded by a community that empowers you to flourish into the best and most authentic version of yourself. At the root of the G.O.Y.A method, is the belief that the most immediate and empowering way to begin improving your life is to get off your ass and get moving. This unstoppable outlook is what drives Matthew and the team at G.O.Y.A Training Club to transform your home into your most successful gym, one where you can be comfortable, raw, and focused.