Lunetterie Générale
Campaign, Fall/Winter 2023

Founded in 2018 by Designer Julien Couture, Montreal-based atelier Lunetterie Générale creates wearable works of art that pay homage to iconic symbols like the Spitfire Plane, Route 66 and Studio 54. Each frame is handcrafted in Japan with unmatched mastery and fashioned from premium materials like cellulose acetate and beta titanium. Engineered to the highest contemporary standards, these glasses are designed to be a lifelong campaion. Lunetterie Générale frames are the epitome of classic style and elegance, providing culture vultures with a timeless accessory that will elevate any wardrobe.